As digital marketing continues to move towards video, SEO for YouTube is becoming increasingly important for businesses. The platform is now considered the world’s second largest search engine, boasting 2.6 billion monthly active users and an average of 18 minutes spent each day on the site. By taking advantage of the platform’s massive user base, SEO for YouTube can help your business stand out from the crowd.
Keyword research
Keyword research for YouTube is crucial if you want to get your content found by your audience. YouTube has an incredible amount of video content and keyword research is key to optimizing your content. Keywords that are trending and popular are most likely to gain organic traffic. You can use keyword tools like VidIQ and TubeBuddy to find popular keywords.
On-page optimization
On-page optimization for YouTube is the process of optimizing your video. This will help increase your video’s views and click-through rate. The SEO for YouTube more engagement your video has, the better it will rank. There are several SEO techniques you can use to get your video in the top spot.
YouTube Analytics
YouTube Analytics lets you view your YouTube video performance and earnings in an easy-to-understand format. The dashboard displays key figures and metrics, and provides a range of charts to compare different metrics. You can view your videos’ top performers and learn about the top search terms that are driving traffic to your channel.
Ranking checkers
YouTube rank checkers allow you to track your video’s performance against those of your competitors. These websites offer detailed reports of your ranking, as well as views of how many people are clicking on your videos. You can even create custom reports and export them to CSV files.
Using end screen
End screens are a great way to increase views on your video. They’re easier to set up and don’t require as much work as cards do. Although you can’t always control whether YT will show an end screen for your videos, it is worth incorporating this simple SEO strategy on every video you upload.
YouTube cards
Optimizing for YouTube cards is important for your content. YouTube allows you to insert up to five cards within your video, with each card serving a different purpose. Cards can be used to display related content, ask viewers to vote, or direct viewers to an external website or crowdfunding platform. Using cards can help your content rank higher in Google searches. This is because the longer your video is watched, the more signals it sends to YouTube’s algorithm.